Beginning April 16, 2023, fans can experience the STARBURST® JUICYVERSE and build their own digital art at TheMall
Austin, TX – March 13, 2023 – TheMall and STARBURST® have teamed up to announce the launch of their newest virtual world, STARBURST JUICYVERSE, in collaboration with MetaVRse and BambuMeta® Web3 Loyalty. The fully immersive virtual world is premiering at SXSW 2023 at TheMall, the world’s largest virtual mall.
The STARBURST JUICYVERSE is a fully immersive virtual world that allows fans to explore the juicy flavors and vibrant colors of STARBURST in three dimensions. Visitors can build their own 3D sculptures in the Juicyverse and enter a contest for the chance to have them minted as ecofriendly NFTs on Hedera’s low energy network. A limited-edition series of 3D T-shirt NFTs will be available for fans to wear on their avatars and show off their love for STARBURST.
TheMall is built on the MetaVRse Engine, which makes it easy to create and share interactive 3D experiences instantly on the web. The STARBURST JUICYVERSE experience was developed through close collaboration between TheMall, STARBURST, BambuMeta® and MetaVRse to create a vibrant and engaging virtual world that captures the flavor, fun and creative wonder of the STARBURST brand. NFTs are hosted on Hedera, the world’s most sustainable distributed ledger, and accessed through BambuMeta® Loyalty in the customers Apple or Google wallet for real world rewards.
“Through our STARBURST JUICYVERSE, we hope to inspire moments of everyday happiness and deliver an exciting, immersive way for fans to experience the STARBURST brand,” said Ro Cheng, Marketing Director, Mars. “By teaming up with TheMall for this project, we were able to bring our innovative vision to life through a first-ever virtual experience for the brand.”
“We are thrilled to be working with Mars on this exciting project for STARBURST,” said Paul Konieczny, CEO of MetaVRse. “By combining next-generation web technologies with custom avatars, user-generated 3D artwork, and web3 loyalty enabled by BambuMeta on Hedera, STARBURST JUICYVERSE is a massive step forward for branded experiences on the immersive web.”
“We feel that lifelong relationships begin with impactful moments,” said Will Esclusa and Chris Silver, Founders of Bambumeta. “It’s these experiences that create a strong connection between the customer and the brand. In seeing what STARBURST and The Mall have delivered, we are beyond excited to be a part of that story.”
STARBURST JUICYVERSE will be available in TheMall on Floor 2 starting April 16, 2023. Fans can explore the virtual world, build their own 3D sculptures, and enter to win them as minted NFTs on Hedera and access real world benefits and rewards through BambuMeta® Web3 Loyalty. Limited edition NFT T-shirts are also available for fans to wear on their avatars.
To learn more about this experience and to stay connected with all the latest news and updates, visit themall.io/juicyverse
Diana Abrego Aguilar
MetaVRse is a 3D creation platform for the future of human communication, collaboration, culture, and commerce. MetaVRse makes it easy to create and share interactive 3D experiences instantly on the web. Since 2016, MetaVRse’s studio has created hundreds of 3D, virtual, augmented and mixed reality (XR) projects for the world’s top brands. Their latest creation, TheMall, is the world’s largest virtual shopping center, featuring photorealistic 3D stores accessible by over 7 billion devices including mobile phones via the web. Learn more at metavrse.com.
BambuMeta is an extensible loyalty platform that pairs traditional loyalty and CRM technologies with secure, blockchain-powered engagements orchestration. It’s a solution designed to reach customers on a more human level, to connect with a wider customer base, and to build lasting relationships—quickly, securely, and simply. BambuMeta® empowers brands to foster unique, highly-engaging, trigger-based responsive experiences that make customers feel truly valued. Learn more at bambumeta.com
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With over $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 115,000 Associates to create value for all its partners and deliver growth they are proud of every day. Learn more at mars.com.
The Hedera network is the most innovative, sustainable public ledger for the decentralized economy. Hedera’s robust ecosystem is built by a global community on a network governed by a diverse council of industry-leading organizations, including Avery Dennison, Boeing, DBS Bank, Dell Technologies, Dentons, Deutsche Telekom, DLA Piper, EDF (Électricité de France), FIS (WorldPay), Google, IBM, Indian Institute of Technology, LG Electronics, The London School of Economics, Magalu, Nomura Holdings, ServiceNow, Shinhan Bank, Standard Bank Group, Swirlds, Tata Communications, Ubisoft, University College London, Wipro, and Zain Group. Learn more at hedera.com.